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AMBASSADOR
PROJECTS

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Ambassadors are always finding new and innovative ways to support the businesses and communities they serve. The projects below reflect some of the initiatives Ambassadors are engaged in


If you feel like there are is a project that you would like to work on with Ambassadors - let us know!

The #YEG Ambassadors provide an “on-the-street” presence in Edmonton’s Business Improvement Area (BIAs). Working in the North Edge, Chinatown, and the Quarters, they connect businesses to the resources and services they need to succeed while engaging with and supporting visitors, community members, and social agencies. Working with community and small businesses in developing the local economy, the #YEG Ambassadors improve the safety and vitality of the area and its many vulnerable businesses and community members.

Thanks to the environmental scanning and other data collection work of the past few years, we know so much about the community the #YEGAmbassadors work in. This data has been shared with 311 and used by the North Edge Business Association to inform stakeholders regarding graffiti and other social issues in the area and to affect City policy, such as with the public washroom pilot project. The City of Edmonton has committed to four years of funding for the #YEG Ambassador program.

Month of Murals

The Month of Murals is a month-long social media promotion of the murals and other pieces of public art located around Edmonton in its 13 Business Improvement Areas (BIAs).

With this project, the #YEG Ambassadors hope to highlight the beauty, creativity, and fun that comes from public art, while helping visitors connect with the history and purpose of the artwork, buildings, and areas they are located in.

COVID-19 Support

Reacting to the declaration of a pandemic by the WHO and quarantine protocols from local health authorities, the #YEGAmbassadors quickly pivoted their work to ensure that businesses and individuals had access to the information and resources they need.

Through our communication channels, the #YEG Ambassadors disseminated the COVID-19 Supports Guide.

Work continues for the #YEG Ambassadors in assessing the impact of the Novel Coronavirus on businesses in the North Edge and other BIAs in Edmonton. This work will inform economic recovery strategies and efforts in advocating for small and medium sized businesses.

YEG Pivots

YEG Pivots is a live show broadcasted on Facebook with recordings viewable both on Facebook and YouTube. Hosted by Ingrid Schifer of ‘Schif and the City’, YEG Pivots is about spotlighting hometown innovation. Every week, guests are invited on the show to showcase their resilience and the creative ways they’ve adapted and pivoted their businesses to the current economic climate.

Light the Edge

To celebrate the holiday season, foster an inviting shopping experience, and bring light and life to the streets, the #YEG Ambassadors held the Light the Edge contest in the North Edge BIA.

After canvassing business owners all over the North Edge BIA, the #YEG Ambassadors distributed boxes of free lights to businesses so that they could create a display and decorate their street-facing windows. With twenty-five participants, the #YEG Ambassadors encouraged businesses to compete in creating great displays, awarding prizes in the form of gift cards to other North Edge Businesses.

Public Washroom Prototype

Through continuous environmental scanning efforts in the North Edge and Chinatown BIAs and the Quarters district, the #YEG Ambassadors recognized the real need for public washrooms in the area.

In collaboration with 311 and through the City of Edmonton, a public washroom prototype project was initiated to combat this issue. The prototype is still underway as of 2020, with a delay due to COVID-19.

Foodie Friday

The Foodie Friday project was a 9 month long campaign designed to promote the fantastic and often hidden-gems that are the restaurants in the North Edge and Chinatown BIAs.

The #YEG Ambassadors visited dozens of restaurants, taking photos of the fantastic food, meeting with owners, filling out details in Google Reviews, and promoting restaurants and cafes on social media; working hard to put these well deserving restaurants on the map.

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