YEGAmbassadors engage individuals with specific cultural, social and economic diversity in mind.

Community and business engagements build the foundation of trusting relationships that are leveraged to assist people in participating in community, business and city discussions that affect their businesses and lives.

Most of the businesses we engage with are independent, family-owned and operated, not chains. This presents unique challenges in adapting to the Canadian and regulatory environment and customer expectations.

YEGAmbassadors has also been a mechanism to expand networks of supports for those who live, work and own businesses in this area. This allows multiple opportunities to address the variety of needs that people have.

Through environmental scans, collaborating with City initiatives and services, Ambassadors engage in projects that support and expand local contributions to safety and vibrancy in the area. Learn more about our projects here.