YEGAmbassadors engage individuals with specific cultural, social and economic diversity in mind.

Face to face conversations build the foundation of trusting relationships that are leveraged to assist people in participating in community, business and city discussions that affect their businesses and lives.

Most of the businesses we engage with are independent, family-owned and operated, not chains. This presents unique challenges in adapting to the Canadian and regulatory environment and customer expectations.

YEGAmbassadors has also been a mechanism to expand networks of supports for those who live, work and own businesses in this area. This allows multiple opportunities to address the variety of needs that people have.

YEGAmbassadors are the eyes and ears on the street. They inform the City about area conditions through environmental scans.