ADVANCING CONNECTIONS IN THE COMMUNITY
Overview: The YEG Ambassadors Program was established during the construction of Rogers Place in downtown Edmonton to address concerns about the displacement of vulnerable community members. Initially designed as a reactive measure, the program expanded its scope to include four Business Improvement Areas (BIAs), ensuring a broader and more sustainable approach to community support. The program connects BIAs, businesses, individuals, and organizations to services and resources to build safe, vibrant, and economically thriving communities in Edmonton.
Who Are We: The YEG Ambassadors Program is a collaborative effort supported by the City of Edmonton and REACH Edmonton Council. It provides services to four partnering Business Improvement Areas (BIAs):
- Alberta Avenue Business Association
- Chinatown and Area Business Association
- North Edge Business Association
- Stony Plain Road Business Association
How We Work: The YEG Ambassadors Program supports its partner BIAs by gathering valuable insights that inform planning and decision-making. This is achieved through comprehensive data collection, literature reviews, and surveys. The program’s focus on safety, community engagement and economic development. Additionally, it drives research and implementation of targeted special projects that aim to enhance community safety, vibrancy, and overall well-being.
600
Individual businesses were engaged in 2022
These engagements help us better understand what the needs and concerns are of businesses in the community
100
Organizations we engaged with in 2022
We want to make sure that everybody feels welcome in our downtown communities.
549
Environmental
Scans
These scans help inform the City as to where the needs and concerns of a community are.
Collaborative Partnership
YEGAmbassadors is a collaborate partnership between the City of Edmonton and REACH Edmonton. If you have projects and ideas that would be a good fit for YEGAmbassadors let us know!
